Is Building a Network Marketing Business Worth It?

If you are not sure whether starting and building your own network marketing business is worth it, let me ask you this. Do you know how much it costs to start a regular business or franchise and how much the expenses are every month for these people? Let alone all the paperwork that needs be filed for the state, the employee insurances and taxes, etc.

If you want to learn about the costs involved in starting a franchise, you have to consider the franchise fee which is normally around $20,000, plus legal fees, build-out costs, inventory, supplies and your working capital, or the day-by-day cash that you will need on hand to run your business. As far as starting your own business, I can tell you from watching my husband closely who started his own business a couple of years ago that the start-up prices are quite high as are the monthly expenses, the paperwork is at times overwhelming, and if he doesn’t work, he doesn’t get paid.

However, one good thing these three ways of doing business have in common is that you get a tax-break. The government rewards those who decide to start their own small business and gives them many tax-breaks, whether they work from home, or they work from some type of locale or business building. However, many businesses that are self-started or franchised are noted to fail within a few years because the expenses are so overwhelming and they don’t find it worth the effort. However, those who see the value of building a network marketing style of business succeed.

Let’s look at some of the positive things Network Marketing offers us which is the reason motivated entrepreneurs succeed in this type of business. First of all, when you build your home-based business network marketing style, the start-up cost is very low compared to the other two ways aforementioned. The cost is normally between 40 and 200 dollars. The monthly expenses are low as well and normally are just to maintain the websites and back-office the company we partner with offers us, which have a ton of tools and training for us. A serious builder will also get business cards made up and get some DVDs and brochures that the company offers for their success, since we all may not be experts at the company or products, “but everyone can be an absolute master at using tools”, as Robert Butwin states in his book Street Smart Networking. There is no paperwork to be filed with the state, the shipping and handling services are handled by the company we partner with, and normally there is no inventory that we need to keep in our home. In addition to this, we can build our business as we go about our daily lives – continuing the job we already have whether it be stay-at-home parent, secretary, doctor, nurse, personal trainer, banker, etc. No matter what your occupation is, or what degree you may have gotten in school, or what gender and race you are, you can build your own business without tremendous risk and without having to take out a big loan or cash in all your savings.

Now let’s look at some of the frustrations we need to face at network marketers. The market has gotten a bad rep over the years because of all the people that simply signed up to get rich quick but were not really motivated and therefore quit before they experienced any real success. In addition, many people think that just the people on the top get rich, but those who sign up later will never make as much. Let me ask you this: when was the last time you noticed that the owners of a regular company – the company you currently work with or have worked with in the past – are those that make the most money, whereas the employees, you included, are simply getting paid a small paycheck, without any tax breaks?

Other frustrations may include telling people about the business (especially friends and family), approaching strangers about the products or business opportunity, not seeing quick results, and not knowing exactly what to do to make your business grow. Let’s approach each of these frustrations individually since they are all valid. First of all, if you have your own business, no matter what type it is, you NEED to tell others about your business. If you have started your own business non-network-marketing-style, who would you tell first? Strangers or your family and friends? I’m sure the answer would be a resounding family and friends. Well, approach your NWM business in the same way; you don’t want your family and friends to find out LATER that you have a business, so you? No… you want their support right off hand. Let them know your store is simply online, not offline, like many other companies have (which also have retail stores in your area). Secondly, we have approaching strangers, so let me ask you this: Do you have thousands of family members and friends that you don’t need to tell anyone else about your business and the products you offer? You believe the products are excellent and that is why you offer them, right? So tell others about them. If you don’t tell others, if you don’t advertise with whatever method you want, you will not be getting any business. You can’t just expect people to come knocking at your door or calling you if you don’t tell them you offer something, can you? As far as not seeing quick results goes, let me assure you that those who start their own business traditional style do not usually get quick results either, and yet their expenses keep piling up. And as far as not knowing exactly what to do to make your business succeed, I encourage you to simply look at and follow the roadmap that people that are in a rank above you have followed and succeeded. These people, and even the company itself, have taken the time to put together a roadmap, so all we need to do is follow it; it’s as simple as that. When you start your own business traditional style, there truly is no real roadmap to follow; you simply have to get out there and tell people about your business and talk to other entrepreneurs who have successful businesses of their own to see what they have done.

So, to answer the question “Is building a network marketing worth all the frustrations”, I would say it is, but you need to answer that question for yourself after reading this article in which I have written the positive things to consider, as well as addressed the frustrations that most people face. What do you think? Would you invest your time and effort in building a network marketing business yourself? Why or why not?

Is Your Business Worth Investing In?

The effect of the recession

The recession has changed the competitive climate for most every type of business and it will likely remain changed for some time. No longer is it enough to simply find a growing market, hang out your shingle, and manage the business you start into success. In today’s economy, a business grows only by finding and serving customers with money to spend. But, these customers have become scarce and are much sought after by the competition. So, to acquire customers for your business, more and more, you must steal them from the competition.

Find a business idea with profit potential

To acquire customers in today’s economy, you must start with a business idea that has profit potential. And, to find that kind of idea, you must answer the following questions in the affirmative with confidence.

  1. Have you identified a substantial number of customers with a compelling need? And, are these customers willing to spend money on the package of goods and services that your business intends to sell to them to satisfy that need?
  2. Will these customers prefer the package of goods and services offered by your business to those offered by the competition?
  3. Will your business be able to create and market this package of goods and services at a profit?

Fortunately, the Internet has brought free and easily accessed resources to help you answer these questions. It then becomes a matter of systematically using these resources to analyze your industry, the competition, and your customer in order to determine whether or not your idea for a business has profit potential and is therefore worth investing in.

Evaluate your business idea

In order to assess the profit potential of your business idea; you must complete the three stages of a business concept evaluation. Each stage requires you to complete some common sense research and analysis in order to answer the above three questions and determine if your idea has profit potential and is worth pursuing. A brief description of each stage follows.

  • STAGE 1: Find the sales potential of the idea This stage has you take a look at your industry and identify challenges and opportunities. It also has you narrow your focus on a defined market area and target customer group.
  • STAGE 2: Verify your competitive strength In this stage, you will research and analyze the competitive climate for your business as well as your target customer, particularly what motivates them to purchase. You then use the results of your analysis to design an offer (a package of goods and services) that will appeal to these customers more than the goods and services sold by the competition. This stage ends by having you determine your initial promotional strategy and estimate sales based on the results of a market test.
  • STAGE 3: Evaluate the profit potential of your business idea In the final stage, you will identify a strategy for pursuing your idea for a business and estimate the expenses associated with implementing that strategy. This should give you confidence in your estimate of the profits your business will generate. It will also allow you to analyze the effect on profits of different assumptions used in making your calculations, (especially those concerning market conditions), and determine break-even points.

It is work! But, it’s worth it!

Whereas working your way through these stages might at first seem like a big investment of your time, ignoring the profit potential of your business idea can cost you much more in terms of time and money. It doesn’t make sense to plan your business unless you know it is based on an idea that shows a promise of profits. It makes even less sense to start it without an evaluation. So, unless you have time and money to throw away, it makes sense to evaluate the profit potential of your idea FIRST!

How Much Is Your Ecommerce Business Worth?

From time to time, I get emails from customers saying that they have decided to move on from having an online business and they are wondering if I can tell them how much their online business is worth.

Business valuation is a tough one and we certainly are no experts in that arena. But we do have some insights on the topic. Here are some of the factors that a prospective buyer will likely consider in determining what they will pay.

1. Customer Base

There is no question that a large and active customer base is a great asset. If you have 30,000 account holds on your website, that would likely have value to a prospective buyer. Building a customer base and continually communicating with them is an important practice on many levels.

2. Inventory

You need to consider whether you want to sell just your website or all the product inventory that goes along with it. Some buyers will be quite interested in your inventory and others will just want access to your customers.

3. Website

As you know, investing the money in a professional website as well as the time to build out all the content is significant. Buyers who are knowledgeable about what it involves to build a full-featured site will understand the value.

4. Domain Name

A great domain name could be worth as much as anything else you have to offer. Of course, you need to have a really awesome name. The market for domain names has declined from the fervor in the early 2000s, but a solid name still has value.

5. Brand Recognition

If you have been successful in building some recognition for your brand and business that will be worth a lot. If you have done nothing to contribute online and establish your brand in your industry, you likely won’t get much of a bump.

6. Revenue and Financials

As with any business transaction, the value often comes down to your financial statements. That is no different with an online business. Be prepared to show sales data and financials to prospective buyers.

7. Traffic and Search Placement

A buyer not only wants to understand your current financial position, but they are going to do their best to determine whether a business acquisition is going to grow and prosper in the future. A strong signal (assuming they are wanting to take over your website) is your site traffic trends. If your traffic is consistently trending upwards, that is an important factor.

Related to your traffic is your current search engine placement for important phrases. If you can show that you have established your website in the search engines, that can be worth quite a bit to a buyer. We all know that strong organic placement is not an overnight process!

Conclusion

One of the key elements for any successful business is a clearly defined exit strategy. Although it is very hard to determine exactly what someone else might pay for your business, we encourage you to start thinking about the factors we have listed so you have a compelling package to offer when the day comes for you to test the waters with putting your business on the market.