Funding For Your Business – Worth More Than Money!

Cultivate relationships with established early stage financing sources, through Angel Investors, Capital Finders, or Venture Capitalist. Even if you never raise a dime from any of these sources, as an emerging entrepreneur they are worth to you their weight in gold. In fact, they have something more valuable to you than mere capital. It’s their deal inventory. So what’s valuable about deal inventory?

What’s it worth to you to have first knowledge of the newest and soon to be hottest applications in your field? Could that knowledge give you a huge jump on your competition? Could some new technology enable you to do something no other competitor can now do? Could access to this technology enable you to introduce a new product or service within a time window before anyone else can do it?

I take time every few months to talk with those individuals that I have come to know over the years who have been prolific at either financing or finding financing for companies pioneering new technologies. For the price of a phone call and 30 minutes or so of mutual updating on our current projects, I am consistently introduced to young companies that have developed a technology that can enable me to eclipse my competition.

This past week, I was introduced to a new company with a revolutionary way to digitally color and pattern fabric. They have one name brand account for whom they produce in volume and are hungry for more business. Because of the way they imprint the fabric and fuse dye with material, a clothing designer can economically create clothing designs that would be utterly cost prohibitive under any other existing method.

Imagine the reception by buyers for major department stores when I show them at the next trade show a clothing line priced 40% less than what comparable style and quality would normally cost. What an opportunity to introduce a new line of clothing from a new designer!

And, what if we’re too successful? How do we finance production? We take orders at the trade show for delivery several months later. We’ve lined up the manufacturer ahead of time as well as the lender, a factor and even some small investors. Once we have the orders in hand, everyone is happy and ready to play their part with minimum if any risk.